Associations have more in common with for-profit businesses than you think. Thinking outside the nonprofit box can help you glean new insights that you can translate for your organization.

Take Netflix as an example. It’s had its ups and downs and made mistakes along the way. But it’s a company that’s not afraid to change direction when things aren’t going as planned – and it’s known for its innovative work culture.

Here are 3 lessons that Netflix has learned that are transferable to the association world.

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on 19 May 2017 11:52 PM
  • Technology
  • Association Management

How much time do you spend thinking about your mission statement? Mission statements are intended to communicate the vision and purpose of organizations. That’s an important function, so it deserves some time and thought. Even if your organization already has a mission statement, it’s important to re-visit it periodically to make sure it still reflects your purpose and direction. 

Creating your mission statement (or updating it) is as simple as answering some questions about your organization, then conveying these answers in language that is compelling and succinct.

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on 19 May 2017 11:10 PM
  • Membership Marketing
  • Strategy

Having your membership data in the cloud is convenient, cost-effective, and efficient. But with the many advantages comes the risk of data security breaches. If your membership database is hosted online, it’s your responsibility to do everything in your control to safeguard your members’ personal information.

If you’re using an online software provider to host your membership database and store credit card information, it’s up to them to make sure the system meets PCI Security Standards. But your users will need to do their part to keep client data safe.

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on 19 May 2017 7:44 PM
  • Association Management
  • Event Management

The power of brainstorming as a creative thinking technique is enhanced by engaging the six stages of brainstorming during a brainstorming session. Although brainstorming has been used since the 1930’s and many, if not most, people have engaged in informal brainstorming, few have led formal brainstorming sessions. To get maximum benefit from a brainstorming session, it is important that brainstorming session leaders understand the six stages. The stages were originally identified by J.

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on 10 May 2017 7:51 PM
  • Strategy
  • Visionaries