Web surveys have surged in popularity in recent years, and for many associations, they’ve become the go-to tool for measuring member engagement.  So when and why is it appropriate to choose good old paper or phone-based surveys over electronic?

A lot of organizations automatically opt for the cheapest and easiest method, but it’s more important to consider which tool will help you get the information and insights you want to get out of your survey.

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on 24 May 2017 4:39 PM
  • Strategy
  • Membership Marketing
  • Member Retention

Contributed by Mary Byers, CAE

What do health clubs, iTunes, Dropbox, Xbox and Netflix have in common? All require members to participate in monthly billing or auto renewal programs. And all are benefiting as a result.

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on 22 May 2017 10:55 PM
  • Association Management
  • Event Management
  • Membership Development

There’s a difference between “setting up” and “building” an online community – and the latter requires much more time, ongoing effort, and resources.

Private online communities have grown in popularity in the association world, and they can be a great tool for building engagement and connecting members.  But many resource-constrained membership organizations set them up only to find that it’s a lot harder to manage a community than they thought it would be.

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on 22 May 2017 6:11 PM
  • Social Media Marketing
  • Membership Development

Contributed by Mary Byers, CAE

Email marketing has long been the mainstay of an association’s marketing plan, but is it still effective? The popularity of smartphones and tablets has made email readily accessible but has also created some challenges. To be most effective you’ll need to do a little research to determine how and when your members read their email, and what type of content is most likely to engage them.

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on 19 May 2017 11:59 PM
  • Membership Marketing
  • Social Media Marketing