Contributed by Mary Byers, CAE

What do health clubs, iTunes, Dropbox, Xbox and Netflix have in common? All require members to participate in monthly billing or auto renewal programs. And all are benefiting as a result.

read more
on 22 May 2017 10:55 PM
  • Association Management
  • Event Management
  • Membership Development

Contributed by Mary Byers, CAE

Email marketing has long been the mainstay of an association’s marketing plan, but is it still effective? The popularity of smartphones and tablets has made email readily accessible but has also created some challenges. To be most effective you’ll need to do a little research to determine how and when your members read their email, and what type of content is most likely to engage them.

read more
on 19 May 2017 11:59 PM
  • Membership Marketing
  • Social Media Marketing

In May, the United States Department of Labor released new overtime rules that will take effect on Dec. 1.

Since December will be here before we know it, nonprofits are already making adjustments, as the new rules will have significant implications for the nonprofit sector.

According to the National Council of Nonprofits, it all comes down to salary requirements.

read more
on 19 May 2017 11:55 PM
  • Association Management
  • Strategy
  • Marketing

Associations have more in common with for-profit businesses than you think. Thinking outside the nonprofit box can help you glean new insights that you can translate for your organization.

Take Netflix as an example. It’s had its ups and downs and made mistakes along the way. But it’s a company that’s not afraid to change direction when things aren’t going as planned – and it’s known for its innovative work culture.

Here are 3 lessons that Netflix has learned that are transferable to the association world.

read more
on 19 May 2017 11:52 PM
  • Technology
  • Association Management

Do you know who your perfect members are? They’re the ones who stand to get the highest perceived value out of your organization and are willing to pay for what you are offering. Using information from surveys and research, you should be looking for common traits, needs, behaviors, and motivators for each of your membership segments.

read more
on 19 May 2017 11:48 PM
  • Membership Marketing
  • Membership Development

The response rate for web surveys is 8 to 12%. Why so low? One of the biggest reasons is poor design and execution.

So how do you increase participation?

read more
on 19 May 2017 7:52 PM
  • Membership Development
  • Association Management
  • Event Management