This week’s blog is re-posted with permission from Aaron D. Wolowiec, MSA, CAE, CMP, CTA. Aaron is the founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website: www.eventgarde.com.

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on 22 May 2017 10:57 PM
  • Marketing
  • Visionaries
  • Strategy
  • Event Management

Do you struggle to get things done with a board that’s constantly looking over your shoulder? Your board might not be to blame. Robert Nelson at NSC Consulting tells us about the other side of the coin in this week’s post …

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on 22 May 2017 6:13 PM
  • Strategy

There’s a rule known as the Pareto Principle. It teaches us that 20% of our efforts produce 80% of our results. The additional 80% of our efforts will only yield an additional 20% of results. The first thrust of effort then is the most productive use of our time. The latter thrust is very costly.

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on 22 May 2017 4:47 PM
  • Visionaries

Attracting new members is challenging in an increasingly competitive marketplace.  If marketing has been on the back burner for your organization until now, are a few simple things you can do to start stepping it up:

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on 20 May 2017 12:05 AM
  • Membership Development

There are some powerful online event registration software products out there, packed with fancy features and tools that let you do far more than just accept registrations on the web.

Whether you realize it or not, it’s likely that your software can do more to help you increase your signups. So the question is: are you taking advantage of all the tools that are available to you?

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on 20 May 2017 12:02 AM
  • Membership Development

So you’ve brainstormed some exciting membership moves, but are you ready to play them? Here’s a list of things to remember when implementing your membership strategies to ensure they pan out just as you intend …

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on 19 May 2017 11:43 PM
  • Membership Marketing
  • Strategy
  • Association Manager
  • Event Manager

Effective delegation is often thought of as one of the most challenging management skills to master. Yet, delegation is one of the most powerful management skills. In fact, if you are not an effective delegator, you are shortchanging yourself, your employees and your organization. Successful delegation entails delegating the right things to the right people at the right time, along with the authority and resources needed to carry out the assignment. Delegating, of course, conveys a number of benefits beyond getting the job done.

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on 19 May 2017 11:11 PM
  • Strategy
  • Association Management
  • Event Management

The phrase “member engagement” is big in the association world. But what does it really mean, and how do we measure it?

Member engagement runs deeper than member satisfaction. You would use the word “satisfaction” to describe a member’s attitude toward your organization. But engagement covers both attitudes and behaviors, and gives you a measure of your relationship with your members. Retention is all about building strong relationships, so it’s really important to know where you stand with your members.

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on 19 May 2017 7:57 PM
  • Social Media Marketing

Beyond the usual financial audits, the end of the year is a great time to review your operations and processes – and shed the inefficiencies that could hold you back from achieving your goals in 2015.

Here are five things (besides the obvious review of your business plan) you should consider doing before January rolls around 

#1 – Review Your Service Contracts

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on 19 May 2017 7:47 PM
  • Get Productive
  • Association Management
  • Social Media Marketing

The power of brainstorming as a creative thinking technique is enhanced by engaging the six stages of brainstorming during a brainstorming session. Although brainstorming has been used since the 1930’s and many, if not most, people have engaged in informal brainstorming, few have led formal brainstorming sessions. To get maximum benefit from a brainstorming session, it is important that brainstorming session leaders understand the six stages. The stages were originally identified by J.

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on 10 May 2017 7:51 PM
  • Strategy
  • Visionaries