Who’s responsible for strategy development? Is it the Board, the CEO, or the Receptionist?

The best strategy in the world isn’t a good strategy unless it can be communicated and executed. Although the CEO is responsible for leading the strategy development process, and the Board has ultimate fiduciary responsibility for determining strategic direction, an organization is missing an opportunity if it doesn’t engage the entire staff in the development of strategy.

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on 22 Jun 2017 10:15 PM
  • Strategy
  • Membership Development

This week’s blog post on speaker coaching is re-posted with permission from Aaron D. Wolowiec,  founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website: www.eventgarde.com.

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on 24 May 2017 4:30 PM
  • Strategy
  • Membership Development

This week’s blog post on association marketing is re-posted with permission from Aaron D. Wolowiec,  founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website: www.eventgarde.com.

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on 24 May 2017 4:29 PM
  • Strategy
  • Visionaries

Think about the old 80/20 rule – you get 80% of your results from 20% of your effort. As an association with limited resources, you can’t be all things to all people. So it makes sense to be strategic about where you’re investing your time, energy, and resources when working on growing membership.

If you survey your members and conduct ongoing research, you should be able to segment them by their perceived value of your organization, and then by how much they are investing on an annual basis. You’ll want to group them by:

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on 22 May 2017 11:09 PM
  • Member Retention
  • Strategy
  • Visionaires

For associations, continuing education has become increasingly important as a membership benefit. In a recent study from Pew Research Center, 73% of respondents identified themselves as lifelong learners.

That means that there’s a huge and growing opportunity for your association to engage with both members and non-members.

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on 22 May 2017 11:07 PM
  • Association Management

Before you begin to redesign your governance system, invest adequate time in analyzing your current system. After all, this is what Einstein would do!

Einstein has been quoted as having said “if I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes. In other words, he would spend significant time figuring out what the problem is.

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on 22 May 2017 11:06 PM
  • Infographic
  • Membership Development
  • Association Management
  • Event Management

In today’s fast-paced world, does your board still take the time to dialogue? Yes, we engage in discussions and deliberate issues, but we rarely slow down and actual dialogue. Engaging in dialogue at board meetings can add value to an organization through the creation of new ideas, the formation of shared meaning, and the free flow of diverse perspective. Also, a practice of dialogue can contribute to strengthening trust and relationships between board members.

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on 22 May 2017 10:40 PM
  • Strategy
  • Visionaries

As a society, we are so accustomed to being asked to find the right answer that we often don’t look beyond that answer. This can problematic when we develop an association strategy. In fact, it can be problematic anytime we are trying to solve a problem.

When developing strategy, it is imperative to think strategically. And, a key component of strategic thinking is creative thinking. Creative thinking is also vital when solving problems outside of the strategy development realm.

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on 19 May 2017 11:33 PM
  • Infographic
  • Association Management

Stakeholder audits are a critical component of an ongoing strategy development process. Your organization can profit from stakeholder audits in other ways as well. Stakeholder audits are an imperative component of an issues management program, they are part and parcel of good governance, and they are key to collaboration.

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on 15 May 2017 11:46 PM
  • Strategy
  • Social Media Marketing
  • Infographic

How confident are you in your organization’s membership pricing strategy? Are you doing everything you can to generate the most revenue while satisfying existing members and drawing new ones in?

Promoting the right membership packages and add-ons to the right people at the right price is fundamental to both member acquisition and member retention. Once you’ve taken the time to understand the needs of your members, you can develop more flexible pricing strategies to generate reliable revenue streams.

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on 10 May 2017 7:02 PM
  • Strategy
  • Member Retention
  • Membership Development