Our Team

Steve Pinado, CEO

Steve Pinado is the CEO of 123Signup, along with its parent company, Member Solutions. He is responsible for the overall executive management and growth initiatives of 123Signup.

With his strong strategic direction, Steve successfully led Member Solutions to its acquisition by Jonas Software, the world’s leading provider of Fitness software and payment solutions. Today, Steve leads several Jonas Software portfolio companies including 123Signup, Member Solutions, Volo Innovations, eFit Financial and Constellation Payments.

Steve has over 20 years of experience in technology-enabled financial services. Prior to being named CEO, Steve served in corporate strategy, business development, product planning and financial roles at Electronic Data Systems, NextCard, Advanta, Salomon Brothers and PepsiCo.

Steve has served as a board member or advisor for several businesses and non-profit organizations including New Hope-Solebury Pop Warner Football, Central Bucks Lacrosse, Bucks Select Lacrosse and Pro Martial Arts.

A graduate of Morehouse College, Steve earned his MBA from Amos Tuck School of Business at Dartmouth College.

Ann Murphy, General Manager

Ann Murphy has over 20 years experience providing effective project management, high-level systems analysis, and practical business solutions.

Prior to joining 123Signup in 2000, Ann was Systems Integration Manager for shop2gether.com, a web-based purchasing cooperative. Earlier, she held a variety of management and analyst positions at the San Jose Mercury News.

She holds a BA in Economics from the University of California, Santa Cruz.

Sarah Harding, Director of Sales

Sarah oversees the sales department, while assisting with business development and overall growth initiatives of 123Signup. A leader in sales for over 10 years, her customer acquisition and retention efforts at 123Signup have fueled continuous company growth.

Prior to joining 123Signup, Sarah ran her own business and has worked as a consultant for several startups – helping them establish strong business processes and providing guidance on product development as well as marketing and sales. She draws on this experience when assessing the needs of current and prospective clients, and working with them to ensure they get the best solution and service possible.

Sarah holds a B.S. in Psychology and Kinesiology, as well as a Master's in Behavioral Psychology. She enjoys staying active with soccer, hiking, snowboarding and other outdoor activities. Sarah also has an extreme passion for photography and travel.

Gary Giannetti, Vice President of Information Technology

Gary Giannetti believes in the practical application of technology.… that technology is not just here for the sake of it, but here to support the business.

With more than 30 years of experience in IT, he oversees all of 123Signup’s Information Technology activities to modernize core systems, support future growth initiatives, and maintain day-to-day support of business actions. He is a graduate of DeSales University, where he earned his bachelor of science in Biology.

Gary has provided extensive IT support for big name companies such as Advanta, RCA, CoreStates (now known as Wells Fargo), Independence Blue Cross, and many more.